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Online cost estimation for outdoor advertising in the Media Spray personal account
Signage cost calculator development
Media Spray is a manufacturer of advertising structures operating since 2007. The company serves clients through an extensive dealer network and its own production facilities, with a team of more than 190 employees.
Its core customers include major federal retail chains, municipal institutions, and small to medium-sized businesses. The company’s offering includes digital wide-format printing, illuminated and dynamic signage, architectural lighting, small architectural forms, laser metal cutting, and powder coating.
Its core customers include major federal retail chains, municipal institutions, and small to medium-sized businesses. The company’s offering includes digital wide-format printing, illuminated and dynamic signage, architectural lighting, small architectural forms, laser metal cutting, and powder coating.
Reduced sales managers’ workload by enabling fast cost estimation for outdoor advertising.
Goal
Client tasks
1
Develop a 3D signage configurator.
2
Implement a pricing calculator for the signage configurator.
3
Set up automatic lead creation in Bitrix24 based on calculation results.
4
Develop a personal account for agents and partners.
5
Automate the generation of commercial proposals.
Our solution
The personal account was also enhanced with a range of useful features, including user profile editing, password recovery, and the ability to add employees with different roles. In addition, several important details were taken into account to make the ordering process more convenient:
- Orders can be saved with a single click and resumed later.
- A Back button was added for easier navigation.
- Configurator fields are validated.
- A confirmation pop-up appears during order creation.
- Pricing is calculated and displayed both with and without VAT.
Developed a signage configurator and pricing calculator that significantly streamlined the work of sales managers. It made it possible to generate commercial proposals quickly by entering the sign text, adjusting letter height and depth, selecting colors and fonts, and rotating letters in 3D.
The solution also included options for mounting type, coating texture, and photo upload for the installation site. For legal entities, dedicated fields were added for tax ID, site address, and company name. A personal discount system was also implemented, allowing pricing to be flexibly adapted for each client.
The solution also included options for mounting type, coating texture, and photo upload for the installation site. For legal entities, dedicated fields were added for tax ID, site address, and company name. A personal discount system was also implemented, allowing pricing to be flexibly adapted for each client.
- Developed the technical specification in line with the client’s requirements.
- Designed the personal account and 3D signage configurator.
- Implemented the personal account in accordance with the approved specification.
- Implemented an outdoor advertising cost calculator.
- Automated the generation of commercial proposals in PDF format with a calculation table.
- Delivered a responsive version for mobile devices.
- Created an integration with Bitrix24 CRM and the client’s website built on 1C-Bitrix.
Results
Timelines and Team
A team of 6 people
1.5 years
Bitrix24
Three.js
PHP
Technology stack
Objective C++
1C-Bitrix
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